CONCEPT TO COMPLETION
And all of the Creative in Between.
I am a passionate Creator with experience as a Creative Director in various industries, including Beauty, Cosmetic and CPG industries. A South Texas native, I spent most of my adult life in Los Angeles, California. I fell into graphic design over a decade ago and quickly learned that a combination of creativity with a critical eye for detail fuels effective direction and constructive feedback that results in pixel perfect design. My specialties and favorite areas of focus are brand identity / elevation, concept origination, digital design and packaging design.
I have experience both on the agency and client side (the best side) developing multi-faceted creative concepts, ad campaigns, creative strategies, omni-channel content, copywriting, style guides, conceptual pitches, social media planning and countless other marketing initiatives.
I have hands on produced and directed advanced photography and video shoots, with both large and shoe-string budgets. I am accustomed to creating a high caliber and volume assets in order to meet clear business objectives, as well as integrating assets across Digital, Print, Television and Social Media outlets. You name it, I've done it. And by done it, I mean I've designed, I've shot & edited photo / video and I've written copy. So, I truly understand how to build, inspire and lead creative teams every step of the way.
